I f you ask any group of Internet marketers to name three affiliate networks, they
will probably all include ClickBank in the list. Everyone takes for granted the fact
that ClickBank is probably the biggest affiliate marketing network. But in many
ways, ClickBank isn’t an affiliate network at all — not in the strict sense of the word.
ClickBank is a facilitator for the sale of digital products; that is, it provides a method of
promotion and payment for a vast range of digital products. It accepts almost any
affiliate and actually provides very few tracking and marketing tools.
Compared to similar sites like E-junkie and PayDotCom, it can be costly for publishers
to add their products to ClickBank. And even though it’s frowned upon, it is also easy
for people to purchase products through their own links, thus depriving the publisher or
affiliate of a large portion of their fees.

If you ask any group of Internet marketers to name three affiliate networks, they will probably all include ClickBank in the list. Everyone takes for granted the fact that ClickBank is probably the biggest affiliate marketing network. But in many ways, ClickBank isn’t an affiliate network at all — not in the strict sense of the word.

ClickBank is a facilitator for the sale of digital products; that is, it provides a method of promotion and payment for a vast range of digital products. It accepts almost any affiliate and actually provides very few tracking and marketing tools. Read the rest of this entry »

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